Using all that is beautiful around and in this life, we strive to create appealing and innovative concepts resulting in an interactive connection between consumers and brands.
Hello my name is Reny Panoet
Born and raised in Amsterdam, I found my passion at Junior, the academy for art direction in Amsterdam. After graduating, I worked at a small but inspiring agency Cygnus X-3 for one year. After Cygnus X-3, I worked for Havas/LEMZ for three and a half years. I professionally grew in activating brands and consumers based on a genuine conviction.
From that point, I travelled through Asia, expanded my vision and contributed to my art direction by working at a creative agency at La Scheers in Kuala Lumpur, Malaysia. After my Asian travel journey, I worked at Red Urban and Animal Farm and learned how to create a perfect UX design. After Animal Farm, I wanted to expand my vision of mobile advertising, so I worked at tech start-up Mobilefirst / Targetoo and learned about programmatic and rich media mobile display advertising.
From November 2017 till the end of 2018, I worked as Creative Lead at Mobile Journey, a mobile agency based on data and programmatic. After Mobile Journey, I worked as Sr. Creative specialist at dentsu International, Amsterdam. My team and I are responsible for most of the dynamic creative work, based on data and tech, for the paid media team and the other labels within dentsu Benelux.
Currently, I work at FYRON Group, Gril Guru, as a Brand Creative. I am responsible for the brand Grill Guru, and we made the first brand movie for Grill Guru and some excellent collaborations with other brands like H&M & Magioni. Also, we managed to be the main sponsor of the NK surf. Soon more to come!
Take a look at some of my creative projects
